Our Story

"A label born because of the need for stylish, sophisticated but sustainable kids- footwear. Created out of passion for style, love for our kids and feeling the responsibility to take care of the earth."

Hi there! Thanks for taking the time to read about who we are and what we stand for.

We are a Berlin based brand, offering a sophisticated and timeless collection of premium children's footwear. Unisex, made for boys & girls between 2 and 6 years old. A stylish collection characterized by it's earthy colours.

Designed to be comfortable, easy to wear and safe . By using high quality materials we ensure a healthy environment for our children’s feet, in which they can breath and develop well.

Du Loua is founded and designed by Laura Stroomer. A Dutch mom of two girls living in Berlin. After finishing the Fashion Academy in 2011 she started working in the Footwear industry. In 2015 she moved to Berlin for work and fell in love with the city.

It all started when her children started walking and needed a solid pair of shoes. She was not able to find that perfect pair of stylish shoes that also met her ethical values with respect for the planet. With the extensive experience and knowledge in-house it was just a small step towards creating her own label.

A collection that meets her own high standards in design, handcraft and comfort. Something that easily matches any wardrobe. The perfect pair of shoes that are made to last.

Made in beautiful Portugal following the highest ethical standards. We commit ourselves to work on a collection where we minimize our impact on the environment.

We focus on durability to let our customers enjoy the collection for a longer time, what contributes to less waste. We encourage our customers to give our shoes a second life, by offering an extra pair of insoles to every pair of shoes, so a brother, sister, family-member or friend can start his/her journey with a fresh footbed.

We hope you love it as much as we do!